You spent twenty minutes diagnosing the noise, wrote up a solid quote for the clutch and the customer said "Let me have a think." That was two weeks ago. You haven't heard from them since.
Every workshop has a pile of these. Quotes that went out and simply went quiet.
Why it costs you jobs
Plenty of people don't say no to a quote. They get busy, they want to check with their partner, or they're waiting for payday. Then life gets in the way, and the next workshop that talks to them gets the job.
A simple, friendly follow-up is often all it takes. Done politely, it doesn't come across as pushy. It reminds them of a job they already know they need.
Work out what it's costing you
Count the quotes you gave in the last month that haven't gone ahead. Then do the sum:
- Open quotes from the last month
- Times the share that would book with a follow-up
- Times the average quote value
- Times 12 for the year
Use your own numbers, not ours.
Three fixes, from free to done for you
- Free: every Friday, go through the week's open quotes and send each customer a short text: "Hi Mark, just checking in on the clutch quote. Happy to book you in next week if that suits?"
- Cheap: keep every quote in one list with the date, the job and the customer's number, so nothing gets forgotten in a drawer or an inbox. Tick them off as they book.
- Done for you: automatic quote follow-ups. Every quote is tracked, followed up at the right time and, when the customer is ready, booked straight into your diary.
What good looks like
You'll know it's fixed when no quote goes quiet without at least one follow-up, and more of your quotes end up as cars on the hoist.
If you want to see how many jobs are sitting in your open quotes, book a free strategy call.