For mechanic workshops
Marketing for mechanics that fills your diary.
Acquisitionist is an Australian marketing agency for independent mechanic workshops. We get you found on Google and AI search, run Meta ads to drivers in your area, and our AI caller rings everyone who books from your ads straight away, so you know what the car needs before it arrives. We measure booked services in your diary, not clicks.
Free 30-minute call. If we're not a fit, we'll tell you.
On Surge and Summit: 50 booked services in your first 90 days, or we keep working free until we do.
Surge and Summit plans. Conditions apply. Ad spend paid separately. acquisitionist.world/terms
Sound familiar?
Good work doesn't fill the diary on its own.
The phone rings out while you're under a car
The customer doesn't leave a message. They ring the next workshop on the map.
Flat out one week, empty hoists the next
Word of mouth is great, but it doesn't fill a quiet Tuesday.
The dealership and the chains out-advertise you
They show up first on Google and in your customers' feeds, even when your work is better.
You've paid for marketing before and got nothing
Clicks, likes and impressions don't pay the bills. Cars booked in do.
What we do for workshops
Found, chosen, called back, booked in.
Each part feeds the next, so a driver who searches or scrolls ends up as a car in your diary.
Found on Google, Maps and AI search
Your Google Business Profile set up properly, a page for every service you do, and the details AI assistants like ChatGPT read to recommend a workshop.
A website that books, not just looks good
Fast on a phone, with Call and Book right at the top. Or we work on the website you already have.
Meta ads that speak like a workshop
Facebook and Instagram ads with AI-made video and image creatives, aimed at drivers in your area who need a service.
An AI caller on every booking from your ads (Surge and Summit)
When someone books in from your ad, it calls them straight away, asks what the car needs and adds it to the booking notes, so you know the job before it rolls in. It says it's an AI assistant for your workshop, and anything tricky goes to you.
Follow-up that doesn't rely on you (Summit)
Every enquiry followed up, and messages to old enquiries who never booked.
More channels when you're ready (Summit)
Google and TikTok ads, an active blog and scheduled social posts.
How it works
From first call to cars in the diary.
- 01
Strategy call
30 minutes. We look at your area, your services and where the work is leaking. You leave with a plan either way.
- 02
Kick-off
We agree your ad budget, which services you want more of, and exactly what counts as a booked service.
- 03
We build, you approve
Ads, pages and your AI caller set up for your workshop. Nothing goes live without your OK. We aim to have real data within your first two weeks.
- 04
Cars in the diary
New customers book into your diary. You see the numbers every week: enquiries, bookings and what each one cost.
The 50 in 90 guarantee
We put it in writing.
50 booked services in your first 90 days. If we don't get there, you stop paying our monthly fee and we keep working free until we do. If we still haven't got you there 2 months later, you get back every plan fee you've paid us.
A booked service counts once it's in your diary with a confirmed time, from a new customer we brought in. Turning it into a paid job is down to your quote and your work.
Surge and Summit plans. Conditions apply. Ad spend paid separately. acquisitionist.world/terms
Who's behind it
Started by a mechanic, for the shop down the road.
I'm Nathan. Until recently, I was a mechanic at a Porsche dealership. We were flat out every week, while smaller shops around us went quiet, and plenty of them did work just as good as ours.
The difference was who got found, who answered the phone and who followed up. That's the part Acquisitionist fixes, so independent workshops get the work their skills deserve.
Acquisitionist is an independent business with no connection to any car brand or dealership.
Read the full storyPlans
Three plans. Pick where you start.
| Plan | What you get | Price (AUD) |
|---|---|---|
| Spark$499 one-off | Website, domain and business email, Google Business Profile, set up to be found on Google and AI search, branding and social pages | $499 one-off |
| Surge$1,499 up front for 3 months, then $499/month | Everything in Spark, plus Meta ads, AI-made ad videos and images, the AI caller, and ongoing work to rank on Google and AI search. Covered by the 50 in 90 guarantee | $1,499 up front for 3 months, then $499/month |
| Summit$4,199 up front for 3 months, then $1,199/month | Everything in Surge, plus follow-up on every enquiry, messages to old enquiries, Google and TikTok ads, a blog and social posts. Covered by the 50 in 90 guarantee | $4,199 up front for 3 months, then $1,199/month |
Ad spend is paid separately, straight to the platforms. See full pricing and payment options.
Questions
What workshop owners ask us first.
Who does marketing for mechanics in Australia?
Acquisitionist is an Australian marketing agency for independent mechanic workshops, based in Bateau Bay, NSW, and working with workshops Australia-wide. It was started in 2024 by Nathan Greaves, a former mechanic. We set up your website and Google Business Profile, run Meta ads to drivers in your area, and call everyone who books from your ads straight away. Plans start at $499 one-off. Surge and Summit come with 50 booked services in your first 90 days, or we keep working free until we do (Surge and Summit plans. Conditions apply. Ad spend paid separately. See acquisitionist.world/terms).
How much does marketing cost for a mechanic workshop?
With us, Spark is $499 one-off for a website, Google Business Profile and SEO foundations. Surge is $1,499 up front for the first 3 months (or $599 a month for 3 months), then $499 a month. Summit is $4,199 up front (or $1,599 a month for 3 months), then $1,199 a month. Ad spend is separate and paid by you straight to Meta or Google.
Do you only work with mechanics?
Mechanic workshops are who we know best. Nathan Greaves, who started Acquisitionist, worked as a mechanic until recently, so we speak the language: logbook services, rego inspections, quiet weeks and phones ringing out. Our homepage covers other small businesses too.
Which areas do you cover?
Workshops anywhere in Australia. We work remotely, and your ads and Google profile target the suburbs your customers actually come from.
Do I need a new website?
No. If you like your current site, we can work on it, whether it's WordPress, Wix, Squarespace, Shopify or GoDaddy. You invite us as a user, and you never send us a password. If it's slow or hard to book from, we'll tell you honestly and show you why.
How much do I need to spend on ads?
We agree the number together at kick-off, based on your area and how many bookings you want. It goes from your card straight to Meta, in your own ad account, so you can see every cent.
Will my customers know they're talking to AI?
Yes. The AI caller says it's an assistant for your workshop, and anything tricky gets passed to you.
Am I locked into a contract?
Surge and Summit start with a 90-day term, the same 90 days the guarantee covers. After that it's month to month with 30 days' notice. Spark is a one-off payment with nothing ongoing.
Want more cars booked in next month?
Book a free 30-minute strategy call. We'll look at your area and your diary and give you a straight answer, whether or not we work together.