A local driver hears your name from a mate and looks you up on Facebook. The last post is a Christmas closing notice from two years ago. No photos of the shop, no recent reviews, nothing since. They're not sure you're still open, so they book somewhere else.
You're flat out, and that's exactly why the page went quiet. But to a stranger, quiet looks closed.
Why it costs you jobs
People check a business's social pages to see if it's real, active and trustworthy before they call. Recent posts and photos are a sign of life.
You don't need to go viral or dance on video. You just need to show up regularly with your work, your team and what you fix, so people recognise you when they need you.
Work out what it's costing you
Ask your next ten new customers whether they looked you up on Facebook or Instagram first. Then do the sum:
- New customers a month who check your pages first
- Times the share you might lose to a dead page
- Times your average job value
- Times 12 for the year
Use your own numbers, not ours.
Three fixes, from free to done for you
- Free: once a day, take one photo of a job: a worn brake pad next to a new one, a clean engine bay, the team. Post it with one line about the fix. That's enough to look alive.
- Cheap: batch it. Take ten photos on a quiet afternoon and schedule them a few days apart using Meta Business Suite.
- Done for you: done-for-you social posts. Regular posts written and scheduled for your pages every week, in your workshop's voice, and you approve them, without writing a word.
What good looks like
A good page is one where any stranger can see within ten seconds that you're open, busy and good at what you do.
If you want your pages handled for you, book a free strategy call.